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Compliance SaaS · 2025

Took a compliance SaaS from idea to first paying customer in 11 weeks

The founders had a clear thesis and zero engineering. We built the MVP, shipped it, and were on a billing call with their first customer 11 weeks after kickoff.

11 wk

From kickoff to first revenue

$48k

First-year ARR signed at launch week

97

Lighthouse score on launch

0

Lines of code thrown away post-launch

Problem

What we walked into

Two non-technical founders, a strong wedge, and a 12-week runway to find product–market fit. The wrong technical bet would have ended the company.

Solution

What we shipped

A focused MVP — auth, multi-tenancy, billing, the core compliance workflow — built on a stack the founders' future engineering hires would actually want to inherit.

Approach

How we did it

  1. 01

    Compressed scope to the smallest product that could close a deal

  2. 02

    Wired Stripe billing and onboarding from day one — not retrofitted later

  3. 03

    Shipped to TestFlight and a private beta in week 6

  4. 04

    Launched publicly in week 11 with first paying customer signed

  5. 05

    Set the founders up with a hiring spec and a clean codebase to grow into

"We came in without a CTO and left with a product, a roadmap, and a codebase our first engineering hire actually wanted to work in."
Co-founder·Compliance SaaS Startup

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